Hot Shot’s Secret
Stiction Eliminator Animation
Using video to explain the science.
Working with Chris Gabrelcik and his talented team of designers at Lubrication Specialties, 2Reveal created this diesel engine video using 3d animation showcasing how stiction affects the injectors to aimed to educate and market a specialty engine additive called Hot Shot’s Secret.
Hot Shot’s Secret Stiction Eliminator is one of their best selling items and it guarantees to remove 100% of stiction from your injectors restoring 9 out of 10 failing injectors and returns your diesel to its original performance power.
Chris is a natural teacher and extremely knowledgeable about diesel engines. We had never created an engine animation before, so listening, learning, and paying attention to detail was critical. We created a storyboard and began rigging and animating the engine. The scope of the project began small and grew to become the project posted on our website.
The main goal of the diesel engine animation was to teach engine owners about the potential problems diesel engines face and the high probability that Hot Shot’s Secret Stiction Eliminator will restore their engine over the course of driving just 1,000 miles.