CytoSPAR (formerly PathOne) Medical Device
Turning complex technology into a valuable business proposition
We met with molecular geneticists to understand the technology they developed and talked to engineers to hear how they used the technology to create the detection platform. Then we listened to company’s founder explain his vision for the CytoSPAR’s potential. We then developed concepts for the videos, established a creative style that would be versatile with a global audience, wrote scripts, recorded the voice over, and built the animations. Once we established the overarching message through the videos, we used it to develop a website and slide deck.
Our goal was to translate the complex science into something anyone can quickly understand, and demonstrate to investors the magnitude of the breakthrough. With our visuals and message, we created a solution that would feel relevant to a global audience, and optimistically communicate the platform’s potential for preventing a disaster.